CASE Construction Equipment has launched ‘Project Shilpi’, a CSR initiative, to provide underprivileged youth with essential skills in servicing and maintaining backhoe loaders. The project aims to bridge the industry’s skill gap by creating a certified talent pool trained in backhoe loader repair and maintenance. The initiative is designed for unemployed youth from economically weaker sections, particularly ITI and diploma holders aged 18 and above, who cannot pursue long-duration training due to financial or logistical constraints. The project will create a steady pipeline.
Trained technicians, contributing to the government’s Skill India Mission and supporting the United Nations Sustainable Development Goals. In a significant step towards skill development and employment generation, CASE Construction Equipment, a brand of CNH Industrial, has launched ‘Shilpi’, a specialized training initiative aimed at equipping Indian youth with hands-on expertise in backhoe loader maintenance and repair. The program reflects the growing focus on vocational training within the construction equipment industry and complements national efforts like Skill India and Make in India.
The ‘Shilpi’ initiative complements national goals under the Skill India Mission, providing technical training and certifications in the heavy equipment sector.
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Objective of the ‘Shilpi’ Program
The primary goal of the ‘Shilpi’ initiative is to bridge the skill gap in India’s construction and heavy equipment sector by creating a pipeline of trained technicians. With backhoe loaders playing a pivotal role in rural and urban infrastructure projects, skilled maintenance professionals are in high demand.
The program targets school pass-outs and young individuals from semi-urban and rural backgrounds, providing them with the technical knowledge and field experience needed to service and maintain CASE backhoe loaders. This initiative aligns well with broader efforts.
Training Structure and Modules
‘Shilpi’ is designed as a comprehensive technical course delivered through CASE’s existing dealer network and select vocational training centers. The curriculum covers:
- Fundamentals of backhoe loader mechanics
- Hydraulics and electrical systems
- Preventive maintenance practices
- Diagnostics and troubleshooting
The course is a mix of classroom training, simulation-based learning, and live equipment sessions. Upon completion, participants receive certification, improving their chances of employment across the construction equipment mirrors how organizations have integrated skill-building into their CSR to all ecosystem. This is similar to training-led initiatives recently launched by peers who are also contributing to the development of India’s technical workforce.
Socio-Economic Impact and Employment Potential
With India’s infrastructure sector expected to grow rapidly—boosted by government schemes such as the PM Gati Shakti Master Plan—there’s a surge in demand for both machines and manpower. The ‘Shilpi’ initiative will help meet this demand while also generating sustainable employment in underserved regions. Participants completing the program are likely to find jobs with equipment rental firms, construction companies, or even as self-employed service providers in local markets. This approach mirrors how organizations have integrated skill-building into their CSR strategies.
CASE’s Commitment to Community Development
‘Shilpi’ is part of CASE’s broader CSR and workforce development vision. In the past, CASE has run operator training programs and school outreach initiatives across India. With ‘Shilpi’, the focus is now expanding from equipment operation to service and technical expertise, crucial for long-term equipment lifecycle management. This also complements CASE’s focus on localization and indigenization, as seen in its (Manufacturing facility) which produces equipment not just for the Indian market but for exports as well.
Outlook
The launch of ‘Shilpi’ is a timely and strategic move by CASE, reflecting its commitment to both business growth and social impact. As India scales up infrastructure investments, programs like these will ensure that human capital keeps pace with mechanical advancement, driving inclusive and sustainable progress.
q1. What is the ‘Shilpi’ initiative by CASE?
‘Shilpi’ is a training program launched by CASE to skill youth in backhoe loader maintenance.
q2. Who can join the Shilpi program?
The program targets young individuals, especially from rural and semi-urban areas.
q3. What skills does the program offer?
It covers backhoe loader mechanics, hydraulics, diagnostics, and preventive maintenance.
q4. Will participants get a certificate?
Yes, certified training will be provided after successful completion of the course.
q5. Where is the program being conducted?
Training is offered through CASE’s dealer network and partner training centres across India.
