Trimble has appointed Anand Sirohi as Regional Sales Director AECO (Direct Sales) for India and the SAARC region. With nearly 30 years in the AECO industry, Anand will spearhead Trimble’s direct sales strategy, leveraging his expertise in digital construction and large-scale infrastructure projects. His prior experience at Trimble includes enhancing key account relationships and promoting advanced construction technologies among government bodies. Harsh Pareek, Vice President of Direct Sales, praised Anand’s deep understanding of the AECO sector. Anand, who possesses an M.Tech. from IIT Kanpur, emphasized his commitment to enhancing Trimble’s sales approach amidst the industry’s shift towards digital solutions.
Architecture Engineering Construction
Trimble’s decision to appoint Anand Sirohi as the AECO Regional Sales Director for India and the SAARC region marks a significant leadership move at a time when the construction and infrastructure sectors are rapidly embracing digital transformation. The Architecture, Engineering, Construction, and Operations (AECO) industry across South Asia is undergoing a major shift driven by large-scale infrastructure investments, smart city initiatives, and the growing adoption of Building Information Modelling (BIM) and connected construction technologies. With this appointment, Trimble aims to further strengthen its presence in one of the world’s fastest-growing.
Construction markets while aligning its regional strategy with global innovation goals India and the SAARC region represent a strategic growth corridor for Trimble, particularly as governments and private developers increasingly prioritise efficiency, sustainability, and digital collaboration across project lifecycles. From highways, metro rail projects, and airports to commercial real estate and industrial facilities, the demand for integrated digital construction solutions is expanding at an unprecedented pace. Anand Sirohi’s new role is expected to play a critical part in aligning Trimble’s AECO offerings with these evolving market requirements, ensuring.
Construction And Engineering Ecosystem
That technology adoption translates into measurable productivity gains on the ground Anand Sirohi brings with him extensive experience in enterprise technology sales, regional market development, and strategic partnerships within the construction and engineering ecosystem. His leadership journey has been closely aligned with driving customer-centric solutions, enabling organisations to move from traditional workflows to data-driven, digitally connected project environments. In the context of Trimble’s AECO portfolio, this experience is particularly valuable, as the company continues to integrate software, hardware, and cloud-based platforms to support end-to-end construction workflows.
His appointment reflects Trimble’s confidence in leadership that understands both global technology trends and local market realities The AECO segment has become a cornerstone of Trimble’s long-term growth strategy, especially in emerging economies where infrastructure development is directly linked to economic expansion. India’s ambitious infrastructure roadmap, including national highway expansion, urban redevelopment, renewable energy projects, and logistics parks, demands precise planning, real-time data visibility, and efficient execution. Trimble’s solutions in BIM, project management, surveying, and connected construction are designed to address.
Transportation, Energy, And Urban
For the SAARC region, which includes diverse markets at different stages of infrastructure maturity, approach under the new leadership is likely to emphasise scalable and adaptable solutions. Countries in South Asia are increasingly investing in transportation, energy, and urban infrastructure, often supported by multilateral funding and international collaborations. This creates an opportunity for advanced AECO technologies that ensure transparency, cost control, and timely delivery. Anand Sirohi’s role will involve aligning Trimble’s regional sales strategy with these opportunities while building long-term partnerships with engineering firms, contractors, and government stakeholders.
Digital construction is no longer viewed as an optional upgrade but as a necessity for improving project outcomes. has consistently positioned itself as a technology enabler that connects design, build, and operate phases through integrated data environments. With Anand Sirohi at the helm of regional AECO sales, the company is expected to accelerate market education around digital workflows and the tangible return on investment they offer. This includes reducing rework, improving coordination among stakeholders, and enabling data-driven decision-making across complex infrastructure projects Another important aspect of this appointment is leadership continuity and market trust.
As Infrastructure Developers Increasingly
In regions like India and SAARC, relationships and local understanding play a vital role in business success. Sirohi’s familiarity with regional market dynamics is expected to help strengthen its brand presence and customer confidence. As infrastructure developers increasingly seek long-term technology partners rather than standalone solutions, leadership that can bridge strategic vision with execution becomes crucial broader vision for the AECO industry centres around sustainability and resilience. As governments and developers focus on reducing carbon footprints and improving asset lifecycle performance, digital tools that enable accurate planning and efficient operations are becoming indispensable.
Under the new leadership, Trimble’s AECO strategy in India and SAARC is likely to align closely with sustainability goals, supporting greener construction practices through better data and predictive The appointment also highlights commitment to investing in leadership talent (India) to support regional expansion. As competition in construction technology intensifies, having experienced leaders who can articulate value, foster partnerships, and guide customers through digital transformation is a key differentiator. Anand Sirohi’s role will involve not only driving sales growth but also shaping the narrative around how technology can fundamentally improve.
Skill Gaps, And Project Complexity
The way infrastructure is planned, built, and operated in South Asia From a market perspective, this leadership move comes at a time when the construction sector is balancing growth opportunities with challenges such as cost pressures, skill gaps, and project complexity. Technology adoption, particularly in BIM and connected workflows, is seen as a solution to many of these challenges. Trimble’s continued investment in the AECO segment, reinforced by strategic appointments like this, signals confidence in the region’s long-term potential Trimble naming Anand Sirohi as AECO Regional Sales Director for India and SAARC represents more than.
A leadership change it reflects a strategic commitment to advancing digital construction across one of the world’s most dynamic infrastructure markets. With a strong (India) focus on customer engagement, technology adoption, and sustainable growth, this appointment is expected to strengthen Trimble’s position as a key technology partner for the AECO industry in South Asia.
Q1. Who has Trimble appointed for the AECO leadership role?
Trimble has appointed Anand Sirohi as AECO Regional Sales Director for India and SAARC.
Q2. What does AECO stand for in Trimble’s business?
AECO stands for Architecture, Engineering, Construction, and Operations.
Q3. Which regions will Anand Sirohi oversee?
He will oversee India and the SAARC markets.
Q4. What is the key focus of this appointment?
Accelerating digital transformation and technology adoption in construction.
Q5. Why is this role important for Trimble?
It strengthens Trimble’s regional strategy in fast-growing infrastructure markets.
