Nuvoco Vistas Corp. Ltd. has introduced Nuvoco Zero M Triple Shield Putty, a premium wall care solution that combines anti-microbial, waterproofing, and anti-efflorescence features. Utilizing Silver Ion Technology, it effectively resists bacteria, fungi, and algae, while its hydrophobic formulation provides protection against dampness and cracks, preventing white salt deposits. Suitable for both interior and exterior surfaces, it enhances wall aesthetics with superior whiteness and durability. Manufactured with eco-friendly, low-VOC materials, the product demonstrates Nuvoco’s commitment to sustainability. Chirag Shah, Head of Marketing, highlighted.
Aesthetics, Reinforcing The Company’s
The product’s innovative three-layer protection system designed to meet modern customer needs for performance and aesthetics, reinforcing the company’s vision for a safer and sustainable world The Indian construction materials sector continues to evolve with innovation, sustainability, and advanced technology shaping the future of building solutions, and Nuvoco Vistas Corporation Limited has taken another major step in this direction by launching Zero M Triple Shield Putty, a premium wall care product designed to deliver superior protection, durability, and hygiene for modern buildings. The new putty comes with advanced anti-microbial and waterproofing features.
Addressing growing concerns related to wall damage, moisture penetration, and bacterial growth in residential and commercial spaces. With increasing awareness about indoor air quality, health safety, and long-term infrastructure maintenance, this innovative product aims to provide enhanced surface protection while improving the overall lifespan and appearance of walls The launch of Zero M Triple Shield Putty reflects the company’s strategic focus on innovation-driven construction solutions that cater to evolving customer demands. In recent years, India’s construction and real estate sectors have witnessed rapid expansion due to urbanization.
Moisture Resistance, Crack Prevention
Infrastructure development, and rising consumer expectations for high-quality building materials. Wall putty, once considered a basic finishing product, has now transformed into a performance-driven solution offering multiple functional benefits such as moisture resistance, crack prevention, and microbial protection. Nuvoco’s latest offering enters this competitive market with a technology-based formulation that combines durability with health-conscious features, making it suitable for homes, hospitals, offices, educational institutions, and commercial complexes Zero M Triple Shield Putty has been developed using advanced formulation technology.
That Provides three levels of protection, ensuring walls remain strong, smooth, and protected from external and internal damage. One of its most notable features is anti-microbial protection, which helps prevent the growth of bacteria, fungi, and mold on wall surfaces. This is particularly important in humid environments where microbial growth can damage surfaces and impact indoor hygiene. By reducing microbial presence, the product contributes to healthier indoor living conditions while maintaining wall aesthetics over time. The technology also supports better air quality indoors, which is becoming a major consideration in modern construction planning.
Surface Discoloration In Buildings
Another important feature of the newly launched putty is its waterproofing capability, which protects walls from moisture penetration and water damage. Moisture is one of the most common causes of structural deterioration, paint peeling, and surface discoloration in buildings. By preventing water seepage, Zero M Triple Shield Putty enhances the longevity of paint finishes and reduces maintenance costs for property owners. This waterproofing functionality makes the product particularly useful in regions with high humidity levels or heavy rainfall conditions, where buildings are constantly exposed to environmental stress. It also helps maintain surface integrity in areas such as kitchens, bathrooms, and exterior walls.
The product further ensures a smooth and uniform finish that improves paint adhesion and enhances the visual appeal of walls. Surface preparation plays a crucial role in achieving long-lasting paint performance, and high-quality putty acts as the foundation for a durable coating system. With its superior bonding strength and crack resistance, the new putty reduces surface imperfections and provides a refined base layer for decorative finishes. This feature makes it attractive for architects, interior designers, contractors, and homeowners seeking both functional and aesthetic value in construction materials The launch also aligns with broader industry trends emphasizing.
Longer Structural Life By Improving
Sustainability and efficient resource utilization. Modern building materials are expected to deliver performance benefits while supporting environmental responsibility, and innovative wall care products contribute to reduced maintenance cycles and longer structural life. By improving durability and minimizing repair requirements, advanced solutions such as Zero M Triple Shield Putty support sustainable building practices and reduce long-term resource consumption. This approach aligns with India’s ongoing push toward resilient infrastructure and smart construction technologies From a market perspective, the introduction of this product strengthens.
Nuvoco’s position in the building materials and construction solutions segment. The company has been expanding its portfolio beyond traditional cement offerings to include value-added products such as ready-mix concrete, wall solutions, and construction chemicals. By entering the premium wall care category with technologically enhanced products, the company aims to capture a larger share of the growing home improvement and infrastructure markets. Increasing disposable income, urban housing demand, and renovation activities have contributed significantly to the expansion of the wall putty and decorative coatings market in India.
Anti Microbial Protection, Moisture
The launch also reflects changing consumer preferences toward multi-functional construction products. Today’s customers seek solutions that not only improve structural quality but also enhance health, safety, and convenience. Anti-microbial protection, moisture resistance, and long-lasting performance have become important decision factors for property buyers and builders. With its combination of protective features, Zero M Triple Shield Putty responds directly to these market expectations and offers a comprehensive wall protection solution Industry experts believe that advanced building materials will play a crucial role in improving.
Infrastructure quality and reducing long-term maintenance costs across residential and commercial projects. As construction standards become more stringent and consumer awareness increases, manufacturers are focusing on research and development to create innovative products that meet performance and safety requirements. The launch of technologically advanced putty solutions represents a shift toward high-performance materials that deliver both structural and environmental benefits In addition to residential applications, the product is expected to see strong adoption in commercial infrastructure such as healthcare facilities, educational institutions, and hospitality projects.
Where hygiene and durability are essential considerations. Anti-microbial surfaces can help maintain cleaner environments, while waterproofing features ensure structural stability over extended periods. These advantages make the product suitable for high-traffic and high-exposure areas requiring consistent performance The construction materials industry in India continues to witness rapid technological advancement, with companies investing heavily in product innovation, quality enhancement, and customer-centric solutions. The introduction of Zero M Triple Shield Putty demonstrates how manufacturers are adapting to emerging industry requirements and contributing to.
Government Initiatives Supporting
The development of modern construction practices. By combining scientific research with practical building needs, companies are creating products that improve infrastructure resilience and user experience The demand for advanced wall care solutions is expected to grow as (India) urbanization accelerates and infrastructure projects expand across the country. Government initiatives supporting housing development and smart cities are also driving the adoption of durable and sustainable building materials. Innovative products that enhance structural strength, protect surfaces, and promote healthier living environments are likely to become standard components in modern construction systems.
Overall, the launch of Zero M Triple Shield Putty represents a significant step toward enhancing building protection and indoor hygiene through advanced material technology. With its triple protection mechanism, anti-microbial performance, and waterproofing (India) capability, the product addresses key challenges faced by property owners and construction professionals. The introduction of such innovative solutions highlights the evolving nature of the construction materials industry and its commitment to delivering high-quality, sustainable, and performance-oriented products that meet the demands of modern infrastructure development.
Q1. What is Zero M Triple Shield Putty?
It is a premium wall putty offering anti-microbial protection, waterproofing, and enhanced durability for long-lasting wall surfaces.
Q2. What makes this putty different from regular wall putty?
It provides triple protection including bacterial resistance, moisture protection, and improved surface strength.
Q3. Where can this putty be used?
It is suitable for residential, commercial, healthcare, and institutional buildings.
Q4. Does it improve paint life?
Yes, it enhances paint adhesion and prevents moisture damage, increasing paint durability.
Q5. Is it suitable for humid climates?
Yes, its waterproofing and anti-microbial properties make it ideal for humid environments.
