Wallets HomeSure Products Pvt. Ltd. has reported double-digit growth in its Home Sure Master Touch Water Lock, an advanced waterproofing coating solution. Launched a year ago, the product has made significant inroads in the construction and infrastructure sectors, demonstrating Wal last’s ability to identify and deliver on-site needs with precision. The elastomeric, UV-resistant, acrylic polymer-based coating is designed for waterproofing horizontal and vertical surfaces, offering long-lasting protection and performance. Tested against international standards, it is suitable for both new construction and repair work. Key features include.
Resistance to up to 5 bars of positive hydrostatic pressure, high crack-bridging capability, excellent flexibility, and strong adhesion to masonry substrates. Wallets offers up to 6 years of warranty for the product’s quality and reliability. Walplast Products Pvt. Ltd., one of India’s leading manufacturers in the building materials sector, has achieved a significant milestone with its flagship product, HomeSure MasterTouch WaterLock, recording double-digit growth within just one year of its launch. This remarkable performance signals strong market acceptance and growing demand for innovative waterproofing solutions in India’s construction and renovation sectors. The company’s focused approach toward offering high-quality, easy-to-apply, and cost-effective products has positioned it as a preferred choice among contractors, builders, and homeowners. (Construction)
Product Performance and Market Response
Launched in 2024, HomeSure MasterTouch WaterLock is a high-performance waterproofing solution developed to meet the diverse needs of Indian households and commercial properties. Its advanced formulation ensures superior water resistance, excellent adhesion, and long-lasting protection against dampness and seepage critical issues faced in both new constructions and older buildings. The product’s ability to bond well with plastered surfaces and concrete has made it highly efficient for terraces, external walls, and water tanks. Walplast’s investment in R&D and quality testing has clearly paid off, as evidenced by the double-digit growth rate within a competitive market.
Strategic Expansion and Distribution
A major factor contributing to the product’s success has been Walplast’s extensive distribution network and aggressive marketing strategy. With a strong presence in tier-1 and tier-2 cities, the company ensured that HomeSure WaterLock reached key markets through local dealers, retail outlets, and e-commerce platforms. In addition, Walplast has also ramped up its digital presence to educate customers on product benefits, application techniques, and real-world use cases. (Walplast Products)
Commitment to Sustainability and Innovation
The WaterLock product line reflects Walplast’s growing focus on sustainable construction materials. Manufactured with minimal VOCs and designed for efficient application, HomeSure MasterTouch WaterLock supports eco-conscious construction practices. The company has also introduced online training and workshops for applicators and contractors to promote correct usage, reduce wastage, and ensure consistent results across varied climatic zones in India. Walplast is set to remain a dominant player in India’s waterproofing and building materials market.
Industry Recognition and Future Roadmap
The rapid adoption of WaterLock has caught the attention of industry stakeholders, reinforcing Walplast’s standing as an innovation-driven company. Encouraged by this success, the company plans to expand its waterproofing portfolio and penetrate deeper into the semi-urban and rural markets. Additionally, Walplast is looking at strategic partnerships and product bundling within its broader HomeSure portfolio, which includes tile adhesives, wall putty, and construction chemicals. You can learn more about Walplast’s innovations in waterproofing by visiting their In summary, the first-year performance of HomeSure MasterTouch WaterLock is a testament to Walplast’s customer-centric approach, technical expertise, and robust distribution model. With sustained demand, product innovations, and a proactive expansion strategy.
Q1. What is HomeSure MasterTouch WaterLock?
It is a high-performance waterproofing solution by Walplast, designed to prevent water seepage in buildings.
Q2. What growth has Walplast reported for this product?
Walplast reported double-digit growth for HomeSure MasterTouch WaterLock within its first year of launch.
Q3. Where is this product commonly used?
It is used on terraces, external walls, water tanks, and areas prone to dampness and leakage.
Q4. What makes this product successful in the market?
Its superior water resistance, strong adhesion, ease of application, and cost-effectiveness have driven strong market demand.
Q5. When was HomeSure MasterTouch WaterLock launched?
The product was launched in 2024 and achieved significant growth within its debut year.
